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Caffè Nero The challenge In 2008 Caffè Nero wanted to research the food preferences of their customers by gender and region in order to improve the panini range and specifically, to make panini’s more appealing to women. The solution Working closely with the client, we recommended a mix of quantitative and qualitative research which we conducted across the country. Our findings were analysed statistically and anecdotally to provide Caffè Nero with a range of recommendations for product development that were supported by strong evidence. |
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The Hoxton Apprentice The challenge Hoxton Apprentice restaurant needed to clarify their brand position and be clear about the main values they wished to communicate to potential customers. The business needed to convey a ‘quality’ restaurant but also wished to communicate their charitable aims of training and life improvement for young people. The solution hattrick reviewed current literature and ‘cleaned-up’ the visual identity of the brand to make it sharper and more upmarket. We did this without losing the equity in the brand that had been built over 3 years of trading. |
In addition to this we defined the restaurant’s target markets with clear and concise pen portraits of their customers and set about planning campaigns to communicate the correct niche messages to each of these markets in turn. In response the number of weekly covers sold is increasing and, more importantly, the company have opened their second restaurant in the chain (also launched by hattrick) in Dartmouth, Devon. |
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Triangle Health Clubs The challenge Triangle Health Clubs were looking to increase the volume of enquiries to their facility in order to boost membership sales. The solution Following a review of their existing marketing, our recommendations included a re-design of their marketing collateral to reflect their marketing position and gain stand out, and a targeted multi channel communications plan including press advertising, direct mail and leaflet distribution. Post campaign analysis reported a record number of enquiries which delivered a staggering 131% of their sales target. |
